President Ferdinand Marcos Jr. said on Thursday, bringing back the Pasig River to its old pristine glory is “simple yet difficult.”

During the inauguration of Phase 3 of the Pasig rehabilitation project titled “Pasig Bigyang Buhay Muli,” Marcos said he was “really surprised and happy to know” that the Esplanade has become an instant hit among Gen Zs and Gen Alphas.

“Our mission is simple but it is difficult: to bring back the river to its pristine state and make it a vibrant waterway once again for life, for culture, and for mobility,” said the President, accompanied by First Lady Louise Araneta-Marcos.

The inauguration of Phase 3 took place at Plaza Mexico, Riverside Drive in Intramuros. Officials of the Inter-Agency Council for the Pasig River Urban Development, led by the Department of Human Settlements and Urban Development (DHSUD), were present.

Council members include the Metropolitan Manila Development Authority (MMDA) and the Department of Tourism (DOT). The inter-agency council collaborates with the Intramuros Administration, the City of Manila, and private stakeholders in the Pasig River campaign.

The President said the First Lady oversees the progress of this vital project and stressed her passion for history and culture, which aims to enhance the initiative and ensure that the Pasig River becomes an essential part of the nation’s collective identity.

He also highlighted her passion for history and culture, which aims to enhance the initiative and ensure that the Pasig River becomes a key part of the nation’s collective identity.

“I was happy and a little surprised to know that the Esplanade has become an instant hit among our Gen Zs and some Gen Alphas who use it as a backdrop for IG stories and for TikTok,” he said.

The President was referring to the open section of the Pasig River Esplanade, which stretches from Jones Bridge to near the end of the Manila Post Office. This area is ideal for the public to enjoy the scenery or stroll along the riverbanks.

Phase 3 will create 2,000 square meters of open space by closing the previously divided Plaza Mexico road.

“This will create a safer, more beautiful, and expansive area for public events, for gatherings, and for leisurely walks. More than a development project, it symbolizes unity? honoring our past while embracing progress,” he said.

Marcos also said last year’s inauguration of Phases 1 and 2 prompted the people to set up various shops along the Esplanade, and the public enjoyed the beauty of the Pasig River.

Phase 1, inaugurated last year, is a 500-meter esplanade showcase area behind the Manila Central Post Office. Phase 2, the extended esplanade showcase area towards Plaza Mexico in Intramuros, was launched in June 2024.

Phase 3, or the West Showcase Area, connects Fort Santiago and the existing Pasig River Esplanade, featuring the beautification of Plaza Mexico, the construction of the Maestranza boardwalk, and the rehabilitation of Fort Santiago.

Plaza Mexico’s beautification involves the construction of a 2,000-square-meter open activity area, an amphitheater, and ornamental landscaping. The Maestranza boardwalk features a 16-meter wide, 240-meter-long walkway for pedestrians and cyclists. Presidential News Desk