Jollibee will serve its meals as part of party packages at indoor playground company Kidzoona starting April 4.

Aeon Fantasy Kidzoona and Jollibee Foods Corp. signed a memorandum of agreement at the Kidzoona SM North EDSA branch Friday.

Kidzoona President Tetsuhiro Masaru said the project has been in the works for a long time, with the two companies coming together to 'give smiles to Filipino children'.

"We have a mission to create countless smiles for children through our activities. I believe Jollibee has the same purpose as evidenced in their brand, Bida ang Saya. Through this partnership, we can deliver even more happiness and generate greater value," Masaru said.

Jollibee Foods Corp. vice president Reynaldo Gabunada, Jr. said the collaboration between the two companies is close to his heart, with three of his children being frequent Kidzoona visitors.

"My kids and I always frequent the Kidzoona branch in Festival Supermall and I thought, Kidzoona is here, it's known to be a wonderland of a place for kids. It's a place to be for them, and Jollibee is another place to be for them. So we were wondering, why don't we bring together these two icons, these two strong brands, and there we have it? It's like magic," Gabunada shared.

Jollibee meals will be served during parties in all of Kidzoona's 63 branches nationwide as its exclusive quick-service restaurant partner.

"We bring joy into the parties of Kidzoona. It's already about playing and learning, and we're adding an element of joy with the Jollibee meals that the kids already know," Gabunada added.

Jollibee and Kidzoona have worked together during Kidzoona's corporate social responsibility project in 2024, coming to local communities in Tondo and Quezon City for underprivileged children to be able to experience the indoor playground facilities offered by the company. Yzabela Velez-White/DMS